OneRepublic, who recorded their newest single “Higher Days” whereas in quarantine after being uncovered to somebody with coronavirus, in the present day launched a video of the music comprised nearly solely of fan-sourced video footage.
Upon the music’s launch late final month, the group invited followers to share movies of their experiences at dwelling — “sharing acts of kindness, displaying how they nearly keep related to family and friends, how their neighborhoods and cities have modified and anything they’ve been doing whereas staying secure and at dwelling.” The video, directed by the group and Josh Ricks, definitely achieves that by interspersing grim information footage with clips of well being employees, first responders and followers from all around the world displaying togetherness and optimism.
OneRepublic and Interscope Information will donate a portion of the proceeds from the streaming of “Higher Days” by way of September 2020 to learn MusiCares who’ve established the COVID-19 Reduction Fund to assist these within the music neighborhood affected by the Coronavirus pandemic. To donate to MusiCares please click on here.
On writing the music, frontman Ryan Tedder stated, “We had been within the remaining week of our fifth album deadline when a world pandemic was declared by the WHO. A number of of us unknowingly bought uncovered to someone with Covid-19 in London and ended up in quarantine in L.A. at my studio for 2 weeks. With solely two songs left to complete, considered one of them occurred to be ‘Higher Days.’ We write about actual experiences and occasions that occur to us – that is what occurs while you write a music throughout a disaster.”
With over 9 million international streams, “Higher Days” has already been featured in NBC and Jeep and Ram’s latest campaigns. NBC included the music of their #BetterDays and #TogetherStartsHere problem to share a message of positivity throughout this troublesome time. Jeep and Ram used the music for his or her FCA “Drive Ahead” initiative, which presents new incentives for purchasers throughout this time.