When navigating the internet, there is one acronym that you are likely to come across on virtually every single page, if you look closely enough. SSL, which stands for Secure Sockets Layer, is a form of digital certification for a website that tells visitors that the page they are on is secure.
It might be signified by a lock icon in the top left-hand corner of your browser, next to the search bar. SSL is a system that established an encrypted connection between a website and a visitor’s computer, ensuring that no data is exposed or being exchanged when not warranted.
If you are launching your own website, an SSL encryption certification is absolutely essential if you want to keep visitors safe and attract traffic. Here’s why SSL is so important.
SSL Protects Your Own Site Data
SSL encryption is not just about protecting visitors to your site. It also protects you as the site owner or administrator. SSL encryption is installed on the server that hosts your website, preventing all information from being readable to anyone who is not authorized to do so. It greatly reduces the chance that a hacker will be able to access your servers and steal sensitive data from yourself or your customers. SSL works by automatically adding random characters to all submitted data that can only be made sense of with an encryption key, which you will have access to.
SSL Protects the Financial Data of Users
If you run any kind of website that requires customers to input financial data, such as an e-commerce site or a real-money online casino game site, then SSL encryption is vital. Let’s say you are visiting an online casino site in order to make a deposit and play some poker or slots. Before doing so, it is important that you check whether the casino site utilizes SSL encryption so that you can keep your staking sensible by only providing your banking details to a platform that you know can keep that data safe. Without SSL, you risk your banking data being stolen by malicious actors.
SSL is Good for SEO
Another important factor that is often overlooked is just how important SSL is for your search engine optimization (SEO), which dictates how high up your website will appear on Google search results. Google recently put out a statement saying that the single most effective thing any person can do to boost their SEO ranking is to ensure that they have SSL running throughout their website. Without this, Google’s algorithm will automatically deem the website ‘unsafe’ and push it down on the search results.
SSL Provides Peace of Mind
For both site owners and visitors alike, deploying something as simple as SSL can provide priceless peace of mind. Site visitors can rest easy knowing that an SSL-secured site is safe for them to use and that they are not taking any unnecessary risks by visiting it. For site owners, SSL encryption is a simple way of ensuring that data on both ends are being kept safe, reducing the risk of catastrophic breaches and the resulting reputational damage such a breach would entail.
This is why it is important to make sure that your website is secured with SSL and to make sure that any website you visit in 2020 is SSL-certified.