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WhatsApp rolls out ad campaigns in India to highlight messaging privacy

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WhatsApp

Highlights:

  • Whatsapp comes with an all-new campaign for making people understand the privacy policy.
  • With over 400 million users, India is among the biggest markets for WhatsApp.
  • In the past, WhatsApp has run radio and print campaigns across various Indian states.

Whatsapp launches ‘Message Privately’ campaign. WhatsApp collaborated with BBDO India to create two ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate safe in-person conversations.

The messaging app has tried to give enough time to its users to read the new policy changes and then accept. The previous time, WhatsApp users were shocked by the way messaging apps forced people to accept the new changes. This time WhatsApp wants to communicate the latest changes and is ready to offer its users, time to read and then accept.

Head of WhatsApp, Will Cathcart Said:

End-to-end encryption protects the privacy of the personal moments we share every day. We believe people have a right to communicate without companies or third parties listening in and we want everyone to know the lengths WhatsApp goes to protect their private messages. The Message Privately campaign expresses our commitment to privacy for our users and what we’re doing to build new ways to protect their messages.”

According to WhatsApp, the key updates include:

  • More information about its service and how it processes user data.
  • How businesses can use Facebook-hosted services to store and manage their WhatsApp chats.
  • How WhatsApp partners with Facebook to offer integrations across the company products.

The ‘Message Privately’ campaign’s India edition has been rolled out with two ad films for TV – Golden Jubilee and Dream Job.

Golden Jubilee

You see an older couple sharing a private moment through texts on their 50th wedding anniversary amidst their family. Too shy to express their affection publicly, the couple uses WhatsApp to exchange private thoughts.

Dream Job

A young woman receives some exciting news from her Cricket coach and she shares it with her mother through a WhatsApp text as she is attending to some guests at that moment. We then see mother and daughter celebrate the news without the guests getting to know what the moment is about.

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