- YouTube trials a cheaper ‘Premium Lite’ subscription that removes ads.
- It’s testing the new tier in parts of Europe.
- YouTube Premium Lite costs €6.99 per month compared to €11.99 for the Premium version.
These days, you can’t watch anything on a free YouTube account without being interrupted. YouTube is looking at different ways to free us from the clutches of terrible commercials. YouTube tests its “Premium Lite” subscription to make it cheaper to watch without ads. Premium Lite cuts out almost all of the Premium perks with only a 40 percent reduction in price.
The YouTube Premium Lite page states that you get ad-free YouTube and YouTube Kids across multiple devices including mobile, desktop, and TVs. In the past, YouTube has announced incentives for paying users including free products such as Google Stadia and neat features like automatic downloads.
YouTube spokesperson said:
“In the Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube. YouTube Premium Lite includes ad-free viewing across YouTube’s main app on the web, iOS, Android, smart TVs, and games consoles, as well as in the YouTube Kids app”.
Right now, you need to be in either Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, or Sweden to try out the new ‘lite’ plan, but YouTube is reportedly planning on piloting several more subscription plans based on feedback from the YouTube community.
At current prices, it costs about 60% of the price of a regular premium subscription but offers only about a quarter of its benefits. YouTube states that the current subscription is in the experimental stage and is considering rolling out more plans based on viewer feedback. It won’t include any YouTube Music benefits like ad-free listening, and it doesn’t include Premium’s other features like background playback, or offline downloads. For those, who hate the number of ads on YouTube, but aren’t too interested in Premium’s other features like offline download, Premium Lite sounds like a tempting proposition.
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